Brand activity is essential for the development of an enterprise, a vibrant and positive brand has unlimited potential for development. Offside is a juvenile loading times of the brand over the years has maintained a decent pace. Continuous distillation of the internal mechanism for continuous release of brand vitality, so that young mounted offside maintained good momentum of development.
Offside Junior high priority on the terminal equipment market research, through analysis of market demand, timely adjustment of product research and development strategy, the product maintains a very strong adaptability. 2010 Junior installed offside “big kids clothing,” the concept of R & D center will completely move the Chinese University of child, determined to stop the development of products for children, to become truly professional brand of juvenile installed. This major change is in rapid response to market demands.
Actively introduce talents, to enhance skills training, is installed to keep the brand dynamic young offside another one of them. Development of the company is “people”, with a large number of talented people is the dream of any business matters. In addition to recruiting new employees, expand the marketing services team, offside pay more attention to the training of existing staff, upgrade vocational skills and learning through the corporate culture so that every employee become a leader.

“Rule the world textile trade quotas for 40 years-old, 5 years ago has come to an end. Have limited the post-quota era, companiesbreitling watches
face greater risks than the quota.” As the United States and Europe launched frequent garment and textile barriers, not small textile and garment enterprises have such feelings. The end of quota system, does not mean the advent of free trade.
“In recent years, as China’s textile and apparel exports increase, the EU and other countries be set up technical barriers to trade is also ‘the more the higher the barrier’.” Hangzhou apparel exports as the leading business leader, Hangzhou Cereals, Oils Food Tuchu Chan Xin Import & Export Co., Ltd. Directors declared a rabbit deep sigh, “we produce is mainly exported to Europe jeans market, in particular the European Union. may be too many rules and regulations, and constantly changing. coupled with our production Many children’s clothing, the demand abroad is even more strict. ”
Hangzhou Exit Inspection and Quarantine, said Chen Yan Director of textile testing in recent years, with the safety requirements of Europe and the United States on Kids continually improve, our part of the Kids in the U.S. and European markets were frequently recalled. “The main reason is the failure of physical cartier watches
security and chemical security. Most of which is due to small parts and rope are not, there is likely to cause choking and other problems and hidden dangers of children.”
For example, a recent European Union legislation in such states: Kids on the allowed 5.5 to 12 mm of opening, because the child if the finger accidentally into the open, easily pushed folder and not easy to pull out, which may be prevent fingertip blood circulation, leading to finger necrosis.
Remedy

Now companies sometimes do not know how to get along and migrant workers, demands strange. “A girl to candidates, see our factories lv bags
are women, not dry, because can not find a boyfriend.” Speaking of recruiting, Chen felt headaches. Many young people do not want to work overtime requirements nightlife, the results can not punctual to work the morning.

Guangdong enterprises have been called for the welfare of Guanchiguanzhu, this time also encountered challenges. “Do not want to live together, that many people is not convenient.” Some employees did a day in a factory run away, some did not even pay half a month can not. “Before, the normal thing to call someone a manager, and now have to pay attention to euphemism, because employees are likely to leave because the word walk away.”

Some factories in order to increase the feelings of employees of enterprises, rack their brains to design welfare. Enterprises Kara OK Competition, dance, hold a collective birthday party every month, payment vouchers and special birthday gift. Some games are held every year in various forms of dinner, Mid-Autumn Festival dinner, Chinese New Year dinner, miu miu handbags
year-end banquet dinner (“wei ya” Lunar December 16, the general business credit in this day to have to reward staff, but also to take this opportunity to organize the staff of the retirement or resignation farewell).

Enterprises are most afraid of industrial upgrading

For the vast majority of small and medium enterprises in Guangdong, listening to terrible shortage of workers, but not a fatal, really let them on pins and needles is the industrial upgrading. Hot and cold needs to be closed at all times and make the preparations, this time on the automation equipment, business transformation is simply gambling.

Back in a few years ago, Dongguan, Guangdong manufacturing ace made the cage for birds, press the labor-intensive industries to capital or technology-intensive industries, to eliminate backward production capacity. Even when the most serious financial crisis, there are official said: “What business is now closed down? A well-known big companies? No! In general, these enterprises are the backward production capacity, cyclical fluctuations in the market be eliminated, is the law of market economy at work. ”

Now the global economic recovery, demand pick up, business owners have to face this problem. For the good at cost-conscious business owners, the upgrade is too difficult. “Now the workers, while labor costs increase, but at least income-generating livelihoods. If, on the automated assembly line, while the demand disappears, we are likely to go bankrupt.” But entrepreneurs Dongguan understand, their competitiveness has been lost, rely on cheap labor to make money is gone.

The direction of industrial upgrading, the Government has already pointed out, those who do not comply with the direction of the enterprise to upgrade go? Companies who wish to enter the country How should upgrade, who shared with them the cost to upgrade? There are too many people to describe their beauty into being after, but the natural mean more business owners in considering the withdrawal, they are not happy, they are not held hostage by the demand that is plagued by policy, both close at hand, but also long and short term .

Longhua in Shenzhen, a small town outside the customs, Huawei and Foxconn is where giant companies. Over the years, the bustling South Gate sitelouis vuitton handbags
Foxconn Shenzhen manufacturing jobs has been the epitome of prosperity. Every day thousands of people gathered at the recruitment point, hoping to enter the king of the world’s foundry to work.

“The most exciting time of migrant workers line up to half the street are lined up, dozens of individuals for each line from the entrance into the interview, the right was on the spot to stay.” Shenzhen, 3, and intermediary staff, said Li Bing. But now this spectacular event is recalled, despite the recruitment point still, but the excitement and unimaginable before.

Some were tortured labor shortage no way out, simply go directly to workers province. The day before the Lantern Festival, more than 30 enterprises in Dongguan, Wuhan Hongshan Stadium tour to open job fairs, open to the general wages 1500-2300 dollars, but it should be, few. The wages of local enterprises in Wuhan only 1200-1500, there was a considerable popularity. Finally, with more than 10,000 posts to go, only hiring 300 people, lv bags
losing, from Wuhan, Dongguan enterprises, most businesses and even total crop failure.

It seems in many Guangdong companies, labor shortages will occur in recent years, but now it is intensified. Increasingly heavy pressure of public opinion so that business owners really started to feel confused, and many job seekers psychology has changed. “Everyone feels that more jobs now, they think he is a talent, can easily open conditions.”

Core Tip: Hong Kong rice (International) headquartered in Hong Kong, is a set design, production, OEM, sales to “fast fashion” as the main mode of modern fashion apparel company. With strong capital and technicalchristian louboutin shoes sale
strength, the existing meter (International) Company already has several in the textile, garment processing subsidiary, with many international brands to establish a long-term friendly relations of cooperation, OEM production for international boutique clothing , International
Hong Kong-meter (International) headquartered in Hong Kong, is a set design, production, OEM, sales to “fast fashion” as the main mode of modern fashion apparel company. With strong capital and technical strength, the existing meter (International) Company already has several in the textile, garment processing subsidiary, with many international brands to establish a long-term friendly relations of cooperation, OEM production for international boutique clothing The annual turnover of up to international clothing nearly 10 billion yuan.

Relying on with product development, manufacturing advantages, Hong Kong-meter (International) in the domestic launch of the first local fast-fashion retail system – SFMMIX boutique chain, is operated by overseas Chinese to open chanel bags
up retail formats. SFMMIX boutique chain to the city, the main high-end consumer groups, business class all fashionable men and women in seasonal apparel, the fabric, craft Chiu reckoned innovation, quality clothing to convey special attention, unique products formed SFMMIX charm.

Meanwhile, SFMMIX introduction ZARA, H & M’s “fast fashion” business model, with product sales force strength. Mature apparel sourcing, apparel grasp the international advanced information and a strong design and production capabilities, this rapid product supply chain system to ensure rapid updates, ensuring the supply of goods and fashion SFMMIX zero-day, provides for the fast fashion business unique advantages. Hong Kong-meter (International) on the solid financial strength, as SFMMIX provide “worry-free to join” guarantee, only a small amount of cost to the successful operation, all of the risk borne entirely by SFMMIX. Such as consumer trends in the next decade “fast fashion”, will lead the rapid development of SFMMIX brand, franchisees will bring quick wealth.

Currently, SFMMIX has Down Products Co., Ltd. Beijing Century Qiaofei Yu form a strong strategic alliance, relying on Beijing Century Qiaofei Yu Cashmere Products Co., Ltd. a strong product development and marketing channel development team, co-development of the domestic market. And spearheaded the introduction of Beijing Century Products Co., Ltd. Qiao Feiyu down down its high-quality high-end apparel brand ADANEY (Yadan Lin) stationed SFMMIX boutique chain, ADANEY’s settled down fashion will lead a comprehensive upgrade. At the same time, relying on both the powerful capital strength, SFMMIX joint Beijing Cashmere Products Co., Ltd. Qiao Feiyu century are gradually expanding domestic strategic territory from 2010 to-2011 year will shop at home 200, 3 years to achieve the scale of the national chain of 600-800 retail . By then, China’s garment industry once again set off a new wave of fashion to create wealth.

Hong Kong-meter (International) will be the most wealth and power of the fast fashion model with great profit potential buyers, the combination mode of operation, operating mode through the integration of international non-brand type stores, fast fashion supply of goods to a competitive difference technology to achieve international quality and reasonable price for common people, to strong sales force to end the highly competitive market SFMMIX stand out, to maximize profits for the franchisees to achieve win-win. In future, the Hong Kong-meter (International) is committed to the cause SFMMIX play the most influential independent real part of China’s fast-fashion chain.

To become a large province in China’s apparel, clothing province, take honors in the same time, more of a pressure. When the rapid development christian louboutin shoes
to a certain scale of difficulties or problems, when the sudden storms cover the eyes, the are the “adjusted” or to take the initiative to find a way to find new industrial growth? Let ideas determine it!

Guangdong: the first nor that the first

Since the nineties of last century became the first province clothing since the Chinese garment industry has been from a variety of challenges. Guangdong garment production in 2009 was about 5.5 billion, up about 5%, accounting for 24% of total output, but exports of apparel and clothing accessories, 22.49 billion U.S. dollars, down 11.3%.

In view of this situation, Guangdong Clothing & Accessories Industry Association Liu Yue-ping to the reporters about the Year of the Tiger De Tiaozheng thinking: “According to industry Zhuanyi and development requirements of the Pearl River Delta, Guangdong’s garment production is the future may no longer be a first in the country. christian louboutin shoes sale
But this is not important, important and exert all product categories, based on good industrial cluster, a complete industrial chain, design R & D intensity, market strain capacity, Guojijiaoliu cooperation frequent Deng advantage, adjusting the structure, forming the core competence. ”

Guangdong clothing 30 years of reform and opening up high-speed development, have long been the “Expansion” restructuring and upgrading. In the Year of the Tiger, the highlight of the Guangdong garment industry strategic plan is “to run the three parks, two platforms to create a good” – “Pilot transfer garment industry in Guangdong Province Park”, “western Guangdong clothing and shoes (Yangjiang) industrial transfer base “and” Guangdong Fashion Industry Headquarters Project, “will be vigorously promote; to the” civilization of Asia’s largest, most dynamic fashion week “as the goal of Guangdong Fashion Week and has a” research “feature of Students Fashion Week will continue to be staged grand.

Tiger of Guangdong, but also holds if the first costume province’s Throne, capacity adjustments, manufacturing upgrades, changes in trade patterns will become a required course for its transformation and upgrading. This year marks the apparel industry in Guangdong Province Association’s 20th Anniversary, “looking through the Association’s guidance for the Guangdong garment open brilliant new years.”

Zhejiang: new way out of the export brand

In 2009, Zhejiang apparel industry production fell 16.16%, drop first in the country, businesses increased polarization, and many small and medium enterprises survive difficult. Nevertheless, Zhejiang Province, the total profits of the apparel industry still maintained a 30% faster growth.

Faced with this situation, Zhejiang Garment Association Vice President and Secretary-General of Korea, told reporters the ceremony: “2010 Zhejiang apparel industry will focus on further market research strategies to further optimize the industrial structure and product structure. Exports, in addition to OEM , the own brand export is gradually becoming a new growth point. In addition, the information service platform will be accelerated, by the Zhejiang Garment Association to establish a ‘network of the Chinese garment industry’ will provide more efficient services. ”

In the optimization of industrial structure, Korea the ceremony that the Year of the Tiger, the Zhejiang industrial clusters in the cluster should transition to the modern, market, governments to promote, improve the industry chain and technology platforms to create.

Hangzhou Women With strong government push, they upgrade soon, and the emergence of a group of powerful enterprises have a market. “And as Qiushuiyiren, South commoner this brand export enterprises should be vigorously promoted. Should also be called the emergence of designer brands, to create a personalized women’s brand, to avoid the homogeneous competition. For the men in Wenzhou, the blind do the brand have been desirable to do processing to follow the market’s behavior is rational thinking entrepreneurs. I hope the Government will pay more attention in the Year of the Tiger in the arm to support the development of men. ”

2010, Zhejiang service enterprises stand the loneliness, the positive development of wind driven a core group of entrepreneurs. Whether the recovery from the industry, shortage of workers, or from the frequent transfer of industries involved in the Midwest, you can see the development of Zhejiang Garment Industry on the Year of the Tiger passion.

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  time, the “surprise summer makeup Sheng” is the theme of women’s clothing interactive seminars, international model Juanhong, Li Ye will visit the event, for many people face to face with the United States Rita tips, revealers of secrets your own fashion Collection! It is reported that this event will last two days, the international supermodel Juanhong guests represented groups, will be today’sOmega Watches For Sale
hottest international fashion trends, this summer and fall the most IN fashion element. Li Ye answers on the white-collar female dress, clothing with other issues.

Fashion Resolution: Polo shirt with a suit which campaign elements will be added to the suits, while Polo shirt is sportswear in the elegant prince, the distribution of the elegant atmosphere will also conquer the playground and the workplace, and knitted vests and income to suit with a small waist, is to show the British Institute of style.

  Comments: gucci bags
stereotyped and with the nature of the mix and match will bring out different kind flavor.

  light blue T shirt + small shorts

  Fashion Analysis: You canluxury bags
mix and match to try to wear the same color of law, light blue T shirt with dark blue mini shorts, mini shorts are slightly smaller Floral, look richer.

  Comments: sportswear go to the game wearing this simple and elegant, deep blue with very fresh. Again with the white shoes and a pair of sunglasses is very child-Star Fan.

  white T shirt + mini

  Fashion Resolution: The fashion trend in recent years, the mini-storm hit again and again, “shorter, then shorter,” echoing the slogan of another ear. White T-shirt in the backdrop of sunglasses is not the slightest monotonous, with a comfortable cotton short skirt, very layered!

  with recommendations: Mini out of the monotony of straight design, for the most popular high waist design, layering, folding of these elements will be used, slender legs in the collision with the same color or color tights, add a small woman The charming love.

Individual brand strategy refers to various different products, different brands were used. This strategy De advantage yes, can the success of individual products separately with the enterprise’s reputation, and will not be affected by some reputation in the poor Er affect other products andlouis vuitton bags
those pairs of corporate Zhengtixingxiang undesirable results. But the implementation of this strategy, large corporate advertising expenses. gucci bags
Best to do first ring brand to brand driven individual brand.

3, extend brand strategy

Expansion of the brand strategy is the use of the market already have a business reputation of the brand name of improved products or new products. Adopt this strategy to promote both cost savings and can quickly open the market for products. The implementation of this strategy has a premise that the expansion of the brand in the market has a high reputation, expand the product must also be compatible with good products. Otherwise, it will affect sales or reduce the existing brand’s reputation. Love that domestic brands have made their places in the women after the male underwear in the field (love Mr.) create heaven and earth.

Marketing Strategy Analysis of the four brand underwear
Core Tip: underwear underwear brand strategy is an integral part of decision-making, is the clothing companydiscount louis vuitton handbags
based on product status and market conditions, the most rational and effective use of the brand trademark strategy. Usually there are several brand strategy.
Underwear underwear lv bags
brand strategy is an integral part of decision-making, is the clothing business conditions and market conditions based on the product, the most rational and effective use of the brand trademark strategy. Brand strategy is usually the following:

A unified brand strategy

Unified brand strategy is that companies will run all series products use the same brand strategy. Use the same strategy to help establish a “corporate identity system.” This strategy can reduce the cost of promoting new products, save a lot of advertising costs. If the reputation is very good, strong new product sales will use unified brand is the introduction of new products the easiest way. Enterprises must adopt this strategy for all product quality strictly controlled to protect the brand reputation.